How to Add Music to Instagram Video Post (And Why the Right Tune Can Elevate Your Visual Story)

When it comes to crafting an engaging Instagram video post, adding music is akin to seasoning a fine dish—it can elevate the experience, set the mood, and make your content more memorable. But with Instagram’s evolving features and rules around music usage, knowing how to effectively incorporate tunes into your videos can be a challenge. This guide dives deep into the nuances of adding music to your Instagram video posts, exploring various methods, tips for selecting the perfect track, and the impact of music on viewer engagement.

Introduction: The Power of Music in Visual Storytelling

In today’s visually driven social media landscape, standing out requires more than just a pretty picture or a well-edited clip. Music acts as a silent yet potent narrator, adding emotional depth and context to your visuals. It can evoke specific emotions, set a tone, and even inspire action. On Instagram, where users scroll through countless posts daily, a thoughtfully chosen soundtrack can be the difference between a scroll-stopper and a passing glance.

Step-by-Step Guide: How to Add Music to Instagram Video Posts

**1. Using Instagram’s In-App Music Library

Instagram’s built-in music library offers a vast selection of licensed tracks that you can use without fear of copyright infringement. Here’s how:

• Open Instagram and Create a New Post: Start by tapping the plus (+) icon to create a new post.
• Select Your Video: Choose the video you want to upload from your library.
• Edit Your Video: Trim the video if needed and proceed to the next step.
• Access the Music Library: Tap on the music note icon located near the editing tools. This will open Instagram’s music library.
• Browse and Select Music: Scroll through the available genres and tracks. Instagram often curates music based on trends and popular posts.
• Adjust the Music: Once you’ve chosen a track, you can adjust its start time and volume. Make sure the music complements your video’s visuals and messaging.
• Preview and Post: Preview your video with the music to ensure everything syncs well. Once you’re satisfied, post your creation.

**2. Uploading Your Own Audio

If you have a specific song or audio clip in mind that isn’t available in Instagram’s music library, you can upload it as part of your video:

• Edit Your Video with External Software: Use a video editing tool like Adobe Premiere, iMovie, or even a smartphone app like Kinemaster to add your desired music to the video.
• Render and Export: Ensure the final video file includes the audio track.
• Post on Instagram: Upload the edited video directly to Instagram as you would any other video post.

**3. Using Third-Party Apps

Several third-party apps offer additional functionality for adding music to Instagram videos:

• InShot: This app allows you to trim videos, add music from its library or your own device, and even adjust the audio levels.
• Magisto: Known for its AI-powered editing, Magisto can create video montages with music, transitions, and effects tailored to your theme.
• Canva: While primarily a graphic design tool, Canva also offers video editing features, including a music library and the ability to upload your own tracks.

Tips for Choosing the Perfect Music

• Match the Mood: Choose music that aligns with the emotion and tone of your video. Happy moments deserve upbeat tunes, while reflective content suits softer melodies.
• Consider the Audience: Know your audience’s musical preferences. Music that resonates with them is more likely to engage and retain their attention.
• Avoid Copyright Issues: Always use licensed music or tracks that you have permission to use. Instagram’s music library is a safe bet, but if you use third-party sources, ensure they are copyright-free or you have the necessary rights.
• Be Mindful of Culture and Context: Music can carry cultural and contextual significance. Be respectful and avoid using tracks that might be offensive or inappropriate.

The Impact of Music on Viewer Engagement

• Emotional Connection: Music has the unique ability to create an emotional bridge between your content and your audience. The right track can evoke feelings of joy, nostalgia, or even inspiration.
• Retention and Recall: Videos with music are often more memorable. Music acts as a mnemonic device, helping viewers recall your content even after they’ve scrolled past it.
• Brand Consistency: Incorporating music that aligns with your brand’s identity can strengthen your overall messaging and create a cohesive online presence.

FAQs

• Can I use copyrighted music on Instagram without getting flagged? No, using copyrighted music without permission can result in your video being muted or removed. Stick to Instagram’s in-app music library or ensure you have the rights to use any other music.

• How long can the music be in my Instagram video? Instagram’s in-app music library typically allows you to use tracks for the duration of your video, up to the platform’s post length limits (usually one minute for feed posts and up to 60 seconds for Stories and Reels).

• What happens if I upload a video with unauthorized music? Instagram’s algorithm may detect unauthorized music and mute your video. In some cases, your post might be removed or you could face penalties for violating copyright laws.

• Is there a way to see which music is trending on Instagram? Yes, Instagram often highlights trending music in its music library. You can also explore popular posts and hashtags related to music to get inspiration.

• Can I add music to Instagram Stories and Reels? Yes, both Instagram Stories and Reels allow you to add music from the app’s music library. The process is similar to adding music to a feed post but with some additional features like music stickers in Stories.

By leveraging the power of music in your Instagram video posts, you can create more engaging, memorable, and impactful content that resonates with your audience. Happy editing!